Audi (奥迪 – Ào dí) has joined its rivals Mercedes-Benz and BMW in producing a special edition vehicle for the Chinese market.
Previously we’ve seen how both the aforementionned rival manufacturers have created ‘long wheelbase versions’ of the E–Class and 5-Series respectively.
Now Audi has created a sedan version of its A3 specifically for the Chinese market, and here are the TV and print ads for its promotion.
Credit to: Lintas – Lowe (Beijing Branch)
Chinese car ads are getting better and better aren’t they?
My next question, but a non-rhetorical one, is why are Chinese consumers so obsessed with Long Wheel Based saloons? It’s a question that has bugged me for a while, and I can only assume that there is a ‘the bigger the car – the richer you are’ mentality amongst the wealthier Chinese citizens.
Nonetheless there is clearly a huge demand for these types of vehicles. Both Audi and BMW already have recently released Long Wheel Base editions of their executive saloon cars to grab a share of the growing Chinese market in mind. You may recall the previous post last week about BMW ‘s launch of the 5 Series Li.
So here is the Mercedes E- Class (E300L) or as you would say in Chinese Méi sài dé sī (梅赛德斯). It’s essentially a stretched version of their that is available in the European and American markets. It follows in the footsteps of the Mercedes S600 which has the greatest sales in China than any other country.
The technical details of the vehicle are neither here nor there but the advert itself is something I’m quite a fan of as it’s crafted with a beautiful Chinese twist. Just in case you fancy buying one, i’m afraid like many of the other new Long Wheel Base edition cars, it’s only available in China.
Credit to: Jung Von Matt
Ads of China // 中国广告 