Archives for posts with tag: chinese advertising

Unilever’s shampoo and soap brand Lux (力士 – Lìshì) has rolled out another campaign featuring the famous actress Catherine Zeta-Jones. The ad above shows the Welsh star promoting the new Lux beauty range in China.

The new commercial is based around Lux’s Chinese slogan of 让您光彩照人每一天! (ràng nín guāngcǎizhàorén měi yītiān!) which roughly translates to ‘Allowing you to shine everyday!.

Lux (力士) China - Catherine Zeta-Jones

However, this is not the first time Catherine Zeta-Jones has featured in a Chinese commercial for Lux. Last year she featured in a short film entitled The Alchemist (shown below) and has since become the main brand ambassador for the Lux brand in China and Japan respectively.

Unilever will be hoping this new campaign will bolster Lux’s market position against Procter and Gamble’s product ranges such as Head & Shoulders, Rejoice and Pantene Pro-V which together account for around 40% of shampoo sales in China.

Credit to: JWT (Shanghai Branch)

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I will keep this post short and sweet. Coming up are three print ads for the Chinese pharmaceutical organisation Sanjiu (三九) which literally translates to 3-9, but in fact refers to ‘999’.

In China, the number ‘9’ or 九 (jiu) is seen as meaning ‘long’ so three number nine’s or 999 is in fact a metaphor for long life. Thus the Chinese see Sanjiu medicines as adding longevity to one’s life.

So that’s the company, and now here are the ads:

Sanjiu Advert 1 - The Cleaner

Sanjiu Advert 2 - Painter

Sanjiu Advert 3 - The repair man

The slogan of the ads translates to ‘Reverse the pain’ as the visuals metaphorically demonstrate.

Credit to: JWT (Shanghai Branch)

Audi (奥迪 – Ào dí) has joined its rivals Mercedes-Benz and BMW in producing a special edition vehicle for the Chinese market.

Previously we’ve seen how both the aforementionned rival manufacturers have created ‘long wheelbase versions’ of the E–Class and 5-Series respectively.

Now Audi has created a sedan version of its A3 specifically for the Chinese market, and here are the TV and print ads for its promotion.

Audi A3 Sedan (Chinese Edition) - Advert 1

Audi A3 Sedan (Chinese Edition) - Advert 2

Audi A3 Sedan (Chinese Edition) - Advert 3

Audi A3 Sedan (Chinese Edition) - Advert 4

Credit to: Lintas – Lowe (Beijing Branch)

Li-Ning (李宁) is definitely doing its utmost to fulfill its new slogan ‘Make the Change‘.

For the first time in its history, Li-Ning has embraced video sharing platforms to promote its products. Since the re-brand Li-Ning has been completely rejuvenated, and the brand is undoubtedly one the hottest and most exciting brands in China right now.

Further to this, the Chinese sportswear giant has just released five well-produced and engaging virals (below) to promote its youth centric ‘After 90‘ (90后) range:

Luminous Badminton (夜光羽毛球 – Yèguāng yǔmáoqiú)

Magnetic Trainers (磁力球鞋 – Cílì qiúxié)

Power Trainers (充电跑鞋 – Chōngdiàn pǎoxié)

Laser Trainers (激光球鞋 – Jīguāng qiúxié)

Fan Trainers (风扇球鞋 – Fēngshàn qiúxié)

The virals present some really neat ideas and will no doubt be lapped up by Chinese Netizens.

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