Bicycles | Ads of China // 中国广告

I’d like to introduce you all to Forever Bicycles (永久 – Yǒng jiǔ).

For those of you who have no idea who this organisation is I’ll give you a quick introduction. Forever Bicycles stretch back all the way to 1940 when the company was orignially founded as Shanghai Forever Co. Ltd.

50 years down the line the organisation was listed on the Shanghai Stock Exchange and following the turn of the millenia the company turned it’s focus to creating eco-friendly products.

Forever Bicycles produces four million bikes per year and is the top domestic producer of bikes in China. This week the organisation announced that a new range of bikes will launch shortly under the brand Forever C (永久C).

One can draw comparisons of this new brand / range to Adidas’s – Adidas Orginals brand. It essentially takes old styled bikes and gives them a modern makeover. They are as the cool kids say – retro.

So why the name Forever C?
Well the ‘C’ has six meanings:

China — 中国 (Zhōng guó)
Classic — 经典 (Jīng diǎn)
City — 都市 (Dū shì)
Colourful — 多彩 (Duō cǎi)
Cycle — 自行车 (Zì xíng chē)
Culture — 文化 (Wén huà)

With the above in mind, the new brand offers consumers bicycles that are light, eco-friendly, stylish, and modern. They are available from September, and the Forever C website launches August 20th 2010. As part of this announcement Forever C has already released some seriously cool print ads (below):