Guangyin – Pooja Yoga Center: Man Inside A Box

Shanghai’s Guangyin Yoga Club (光胤瑜伽) became famous outside China this week. The marketing idea implemented to promote the club hit international websites and the story quickly spread across numerous sites.

The idea itself (from February 2010) placed one of the club’s yoga masters in a wooden box that was placed in various locations across Shanghai. The yoga master would then pop his hand out of the box with the club’s business card in his hand and this greatly surprised passers-by.

It was a simple, effective, original, and widely talked about execution that won the yoga club far more customers than it had expected, plus the total cost of doing it was £74.

A truly great piece of creativity, one only wishes that every marketing campaign was this cheap and easy to implement but still made the client extremely happy.

Please do take a look at the original post on Ads of the World.

Lux: Catherine-Zeta Jones endorsement

Unilever’s shampoo and soap brand Lux (力士 – Lìshì) has rolled out another campaign featuring the famous actress Catherine Zeta-Jones. The ad above shows the Welsh star promoting the new Lux beauty range in China.

The new commercial is based around Lux’s Chinese slogan of 让您光彩照人每一天! (ràng nín guāngcǎizhàorén měi yītiān!) which roughly translates to ‘Allowing you to shine everyday!‘.

However, this is not the first time Catherine Zeta-Jones has featured in a Chinese commercial for Lux. Last year she featured in a short film entitled The Alchemist (shown below) and has since become the main brand ambassador for the Lux brand in China and Japan respectively.

Unilever will be hoping this new campaign will bolster Lux’s market position against Procter and Gamble’s product ranges such as Head & Shoulders, Rejoice and Pantene Pro-V which together account for around 40% of shampoo sales in China.

Credit to: JWT (Shanghai Branch)