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iPhone 4 - China (中國)

September 25th marks the day the so-called ‘revolutionary’ iPhone 4 launches within Chinese shores.

You may be asking why is the launch being mentioned on a blog about advertising? Well, the answer is because the reaction of Chinese citizens to the product launch is a perfect example of how Chinese consumers are changing.

iphone 4 launch - Beijing Store

Despite being labelled a ‘developing country’ over 200,000 iPhone 4 devices were pre-ordered from Chinese telecommunications firm China Unicom and thousands were even prepared to queue outside for 2 days outside Apple’s Xidan Joy City store to get their hands on one.

iphone 4 - Apple store launch (Beijing)

This reaction highlights how disposable income among urban Chinese citizens has soared, and the fact that Apple have uncharacteristically decided to release the product so soon after its US launch demonstrates how the organisation has realised this and wants to make sure it profits as much as possible from the wealthy Chinese population.

Steve Job’s firm has even opened two more Apple Stores in the country (doubling the number in China previously to four) in order to meet the increasing demand from Chinese consumers.  Although ironically the demand for the new iPhone 4 in China is far exceeding the supply.

iphone 4 ChinaWith so much wealth flying around in the urban areas, it’s important to remember that there are still many, many Chinese citizens living in rural regions still struggling to get by each day. It would seem the gap between rich and poor is further increasing and one wonders what the Chinese Government can do help balance things out.

Nonetheless the success of Apple’s iPhone 4 launch will act as a bright beacon to Western firms looking to enter the Chinese market, and a battle between the rapidly growing domestic brands and their developed Western counterparts seems somewhat inevitable.

Yes, it’s yet another viral video! This time it comes from the computer hardware giant IBM. In 2005, IBM merged it’s PC division with the equally giant Chinese based computer manufacturer Lenovo (联想 – lián xiǎng).

The Japanese style viral is promotes the IBM eX5 server, that launched in China 3rd of March 2010:

IBM - eX5 photo

It’s not very exciting to look at, and it’s difficult to understand exactly what it does. This is where the viral video comes in. The video provides a metaphor of what the IBM eX5 can do for a business, that is support invisibly from behind scenes to effortlessly allow organisations to achieve their goals.

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