Today’s advertisement comes courtesy of Leo Burnett. The ad promotes a new range of Bosch refrigerators launching in China.
Bosch looks to stand out from its rivals by offering consumers the option to customise the refrigerators’ glass doors with a selection of bright colours. So it’s out with the monotones – and in with the red, yellow and blues.
The campaign slogan is: 缤纷炫彩随你变 (Bīnfēn xuàn cǎi suí nǐ biàn) which literally translates to “Fun and bright as you change“. The advert itself turns the fridge-freezers into Tetris cubes and shows a robotic arm picking up the household appliances and using them to play a large-scale version of Tetris. A very nice ad indeed.