Air China or as the Chinese say ‘中国 国际 航空 公司‘ (Zhōngguó guójì hángkōng gōngsī) literally translating to ‘China International Airlines Company‘ is the country’s second largest airline.
The state run organisation has just launched a new TV ad campaign to promote the message ‘无论你是谁，来者都是客‘ (Wúlùn nǐ shì shuí, lái zhě dōu shì kè) which in English roughly means ‘All customers are distinguished guests, no matter who you are‘.
The ad itself is actually quite amusing, it uses the journey of a teddy bear to demonstrate the wonderful service customers receive throughout their whole experience with the airline. The ad is also designed to demonstrate that Air China is a modern and international brand:
The new commercial will broadcast on International flights on-board televisions, airport check-ins, Air China ticket sale offices, and Phoenix Satellite TV in Europe and the USA.
Chinese netizen reactions from Youku (aka China’s answer to YouTube) show much appreciation for the ad’s cuteness but also the background music — I am sorry to say that I am not a fan of the latter.
Credit to: Ogilvy & Mather (Beijing Branch)
Ads of China // 中国广告 