Yes, it’s yet another car commercial. I apologise for a lack of diversity in recent posts, hopefully I will get my hands on some advertising from other sectors soon.
Nevertheless, BMW have just released a new advertisement promoting a special version of the BMW 5 Series Li for specifically for the Chinese Market. The main difference between this 5 series and those you will find in Europe and the USA is that it has an extra long wheelbase.
The ‘Li’ was launched on August 5th 2010 and prices range from 489,600RMB to 791,600RMB (£45,500 – £73,700). The tagline for the new model is 路有多远，只有心知道 (Lù yǒu duō yuǎn, zhǐyǒu xīn zhīdào) which in essence translates to ‘How long the road, only the heart knows‘. Here’s the ad:
Three print ads (as shown) below promoting the new model were also produced as part of ‘The Joy of BMW‘ campaign.
Credit to: Leo Burnett (China)
Ads of China // 中国广告 
[…] Nonetheless there is clearly a huge demand for these types of vehicles. Both Audi and BMW already have recently released Long Wheel Base editions of their executive saloon cars to grab a share of the growing Chinese market in mind. You may recall the previous post last week about BMW ‘s launch of the 5 Series Li. […]
[…] Nonetheless there is clearly a huge demand for these types of vehicles. Both Audi and BMW already have recently released Long Wheel Base editions of their executive saloon cars to grab a share of the growing Chinese market in mind. You may recall the previous post last week about BMW ‘s launch of the 5 Series Li. […]
[…] rival manufacturers have created ‘long wheelbase versions’ of the E–Class and 5-Series […]