Have you ever wondered what happened to the mighty and British Rover car brand?
Well here’s a quick history lesson for you. Instead of going all the way back to Rover’s origins in 1878, we will begin in 2005 – the year when MG Rover was declared insolvent. After which in 2006, the Shanghai Automotive Industry Corporation (SAIC), who actually held the intellectual property for the Rover 75 car design and was in the bidding for MG Rover brand, announced their own version of the Rover 75, which they called the ‘750‘.
In the summer of 2006, SAIC then announced their intent to buy the Rover brand name from BMW, who still owned the rights to the Rover marque. However, BMW refused their request, due to an agreement with Ford which gave the latter firm control of the brand. Unable to use the Rover name, SAIC created their own brand with a similar name and badge (pictured above), known as Roewe (荣威) or in pinyin ‘Róng wēi’ pronounced Rone-way in English.
Roewe launched in 2007. Many westerners assuming that it was just another Chinese copycat brand, when in fact it was entirely legitimate.
Now in 2010, Roewe are producing cars left,right and centre. Most recently the organisation has produced the Roewe 350 (shown above) and below are three advertisements to promote their latest model. Two of the adverts are in English too so no need for the usual translation / lengthy explanations…phew.
So sit back and enjoy.
Credit to: THINK Advertising Agency (China)