Archives for posts with tag: brand

It’s been cars, cars, cars in recent posts and this is no exception. I now present MINI‘s latest advertising campaign in China that is based on the recent world record achievement of cramming 25 people in a MINI:

MINI China (World Record Cramming Advert) - 1

MINI China (World Record Cramming Advert) - 2

The campaign slogan is, ‘一个神话中的装人, 一装人中的神话’ (Yīgè shénhuà zhōng de zhuāng rén, Yī zhuāng rén zhōng de shénhuà) which is very roughly translates to ‘The myth of loading people, is loaded with myth and also makes a nice little Chinese tongue twister. MINI’s recent world car cramming record is currently being promoted on MINI’s Chinese homepage.

Car cramming itself is actually quite a serious competition. The new record was set by employees at the Beijing YanBao Auto on the 25th May 2010. They managed to fit a staggering 25 people into a MINI – (smashing the previous record of 24 set in 2009 by New Zealand based All-Star cheerleaders)!

Here are some photos from the 2010 world record win:

MINI China (World Record Cramming Record) - 1

MINI China (World Record Cramming Record) - 3

MINI China (World Record Cramming Record) - 4

MINI China (World Record Cramming Record) - 5

Credit to: Interone (Beijing Branch)

Nike - Free Run 1

Nike - Free Run 2

Nike - Free Run 3

Nike - Free Run 4

Let’s keep this short and sweet. Here are the latest Nike (耐克 – Nài kè) posters to launch in China. They are promoting Nike Free Run trainers and to be honest there’s not much more to say about them.

However, if you want to find out more about Nike‘s Chinese offering check out: www.nikerunning.com.cn.

Credit to: W+K Shanghai

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