Lipton Tea or as the Chinese say Lì dùn (立顿), has become one of the most succesful Western brands in China. Unilever introduced the brand to the Chinese market in 2004 and it has since gone from strength to strength.
This month Lipton has announced three new TV commmercials / print campaign starring their brand ambassador and housewife favourite Takeshi Kaneshiro (Chinese name: Jīnchéng Wǔ – 金城武). Takeshi is a famous actor and singer of Taiwanese and Japanese descent but is a famous celebrity in China.
The ads themselves look to promote Lipton Tea as the ‘World’s tea expert’ and demonstrate how drinking the product gives you ‘vigour’ (朝气 – Zhāo qì) and ‘vitality’ (蓬勃的心情 – Péngbó de xīnqíng).
Credit to: DDB (Shanghai Branch)
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