Li-Ning (李宁) is definitely doing its utmost to fulfill its new slogan ‘Make the Change‘.
For the first time in its history, Li-Ning has embraced video sharing platforms to promote its products. Since the re-brand Li-Ning has been completely rejuvenated, and the brand is undoubtedly one the hottest and most exciting brands in China right now.
Further to this, the Chinese sportswear giant has just released five well-produced and engaging virals (below) to promote its youth centric ‘After 90‘ (90后) range:
Luminous Badminton (夜光羽毛球 – Yèguāng yǔmáoqiú)
Magnetic Trainers (磁力球鞋 – Cílì qiúxié)
Power Trainers (充电跑鞋 – Chōngdiàn pǎoxié)
Laser Trainers (激光球鞋 – Jīguāng qiúxié)
Fan Trainers (风扇球鞋 – Fēngshàn qiúxié)
The virals present some really neat ideas and will no doubt be lapped up by Chinese Netizens.