It’s been cars, cars, cars in recent posts and this is no exception. I now present MINI‘s latest advertising campaign in China that is based on the recent world record achievement of cramming 25 people in a MINI:
The campaign slogan is, ‘一个神话中的装人, 一装人中的神话’ (Yīgè shénhuà zhōng de zhuāng rén, Yī zhuāng rén zhōng de shénhuà) which is very roughly translates to ‘The myth of loading people, is loaded with myth‘ and also makes a nice little Chinese tongue twister. MINI’s recent world car cramming record is currently being promoted on MINI’s Chinese homepage.
Car cramming itself is actually quite a serious competition. The new record was set by employees at the Beijing YanBao Auto on the 25th May 2010. They managed to fit a staggering 25 people into a MINI – (smashing the previous record of 24 set in 2009 by New Zealand based All-Star cheerleaders)!
Here are some photos from the 2010 world record win:
Credit to: Interone (Beijing Branch)