Yes, it’s yet another car commercial. I apologise for a lack of diversity in recent posts, hopefully I will get my hands on some advertising from other sectors soon.

BMW 5 Series Li (2010)

Nevertheless, BMW have just released a new advertisement promoting a special version of the BMW 5 Series Li for specifically for the Chinese Market. The main difference between this 5 series and those you will find in Europe and the USA is that it has an extra long wheelbase.

The ‘Li’ was launched on August 5th 2010 and prices range from 489,600RMB to 791,600RMB (£45,500 – £73,700). The tagline for the new model is 路有多远,只有心知道 (Lù yǒu duō yuǎn, zhǐyǒu xīn zhīdào) which in essence translates to ‘How long the road, only the heart knows‘. Here’s the ad:

Three print ads (as shown) below promoting the new model were also produced as part of ‘The Joy of BMW‘ campaign.

BMW 5 Series Li - Print Ad 1

BMW 5 Series Li - Print Ad 2

BMW 5 Series Li - Print Ad 3

Credit to: Leo Burnett (China)

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